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Membership & process

Three tiers, one honest process.

From £250 guided self-service to fully-managed white-glove support — choose the level of support that suits your family and your search.

Three ways to work with me

Membership tiers for every family

From £250 guided self-service to fully-managed white-glove support - pick the level of support that fits.

Tier three

Guided Self-Service

£250one-time

Lost in a minefield of unscrupulous sellers and unsound ponies? Get a clear strategy to help you move forward and find your next family friend.

45-minute 1:1 call with Fiona
Personal riding video review
Step-by-step guides: approaching sellers, finding open-market hidden gems, asking the right questions & video requests
Getting the right videos, with examples
What the law says: private & dealer sales
Purchase contract documents
Next steps: vetting, transport, deposits, yard livery & what’s included (e.g. tack)

View Tier 3

Tier two

Expert-Supported Journey

From £500£250 retainer every 12 weeks · £250 or 2.5% on purchase

Do you know what questions to ask sellers and what to look for in ground videos? Work together with Fiona, sharing her knowledge and barometer of the current market, with up to 4 on-market pony reviews a week throughout each 12-week period.

Everything in Tier 3
Personalised 1:1 with Fiona
Fiona’s Fact Find
Weekly check-ins & de-brief
Create your wish list & discuss non-negotiables
Review of on-market sales adverts
Regular reviews of sales videos for soundness & suitability
Tap into Fiona’s knowledge of dealers – the good, the bad and the ugly
Previews of horses & ponies not yet on the open market
Liaise directly with the seller
Personalised review of up to 4 horses/ponies per week

View Tier 2

Most loved Tier one

White Glove Service

From £1,000£500 retainer every 12 weeks · £500 or 2.5% on purchase

Time is precious – leave it to the expert. Fiona’s time and expertise searching the open market and her little black book, with unlimited pony reviews.

Everything in Tiers 3 & 2
Fiona’s time & expertise searching the open market
Unlimited pony reviews
Access to Fiona’s trusted network
Access to Fiona’s little black book
Daily check-ins where necessary
Unlimited resources to view & review
On-market & off-market pony sales
Fiona and her team will go and see horses in person for you
Works alongside your coaches & trainers
Liaise & negotiate with the seller

View Tier 1

How the retainer works Tiers 2 and 1 start with a retainer that covers 12 weeks of Fiona’s time. If you’re still searching after 12 weeks, it renews for another 12 weeks. When you find your pony, the retainer stops and the completion fee is due: £250 (Tier 2) or £500 (Tier 1), or 2.5% of the pony’s price if that’s more.

At a glance

Compare what's in each tier

What you get

Tier 3

Tier 2

Tier 1

45-minute 1:1 call & riding video review

Yes

Step-by-step guides, legal advice & contract documents

Yes

Fiona’s Fact Find & personalised 1:1

—

Yes

Check-ins

—

Weekly

Daily where necessary

Pony reviews

—

Up to 4 per week

Unlimited

Previews of ponies not yet on the market

—

Yes

Off-market sourcing & Fiona’s little black book

—

Yes

Fiona & her team view horses in person for you

—

Yes

Price

£250 one-off

From £500

From £1,000

Retainer

—

£250 every 12 weeks

£500 every 12 weeks

When you buy your pony

—

£250 or 2.5%

£500 or 2.5%

The Tier 1 & 2 process

Your eight-step journey to the right pony

The structured process every actively-supported member walks through.

Day 1 · Free

First WhatsApp

A warm hello and a quick two-way conversation about whether we're the right fit for each other. I'll ask about your rider, your budget, and your rough timeline. You'll ask me anything you like.

What you get15-minute WhatsApp exchange, plus a link to book your discovery call.

Week 1 · Free

Discovery call

30-60 minutes on the phone. This is where I ask the questions no advert ever will - the goals, the fears, the family dynamics, what your instructor thinks, whether you're really ready for a pony at all.

What you getWritten call summary + honest first read of which tier is the right fit.

Week 1–2 · Included

Wishlist & profile

You complete three short online forms: rider profile, wishlist (heights, breed, temperament, discipline), and non-negotiables (deal-breakers, health flags, hard limits). I turn these into a working brief for the search.

What you getYour personal search brief - a document you'll refer to at every viewing.

Week 2 · Retainer paid

Onboarding & retainer

Contract signed, retainer paid, welcome pack arrives with the guidance library credentials and my direct number. Your first 12-week period starts now.

What you getFull access to the member library, WhatsApp channel opens, first shortlist begins.

Weeks 2–10 · Ongoing

Shortlist & review

Spotted a pony you like the look of? Send it straight over. Most of the ponies I review are ones you’ve found yourself - an advert, a sales video, a friend of a friend - and I’ll give you my honest opinion before you get your heart set on one. I’ll also add ponies from the open market and my private network that match your brief. I check the adverts and videos for soundness and suitability, ask the sellers the awkward questions, and tell you plainly which ones are worth viewing.

What you getAn honest review of every pony you send me, plus any I find that fit your brief.

As ponies make the cut · Included

Viewing your shortlist

When a pony makes the cut, I book the viewing, coordinate with the seller and help you plan what to look for and what to ask on the day. Where your tier includes it, I or my team will go and see the pony in person for you.

What you getViewings booked and planned at your pace, with Fiona's eyes on the ponies that matter.

Days 60–80 · Included

Vetting & negotiation

Once you've found "the one", I coordinate the pre-purchase vet exam and sit in on it (by phone if remote, in person if local). I translate the vet report, flag any concerns, negotiate the price if there's cause to, and walk you through the paperwork.

What you getVet attended, price negotiated, contract reviewed, transport arranged.

Handover & beyond

Handover & aftercare

Delivery organised, arrival day supported, and my number in your phone for the settle-in weeks. Tier 2 members get 4 weeks of aftercare included. Tier 3 members have ongoing support baked into the membership for as long as you stay.

What you getPost-arrival check-ins, first-fortnight troubleshooting, referrals to trusted local vets/farriers/instructors.

Choosing wisely

A few honest words on buying your first pony

Tip 01

Size matters - but not the way you think

A pony that's too small is usually far better than a pony that's too big. Children ride better on ponies they can manage. I'll always err toward the smaller, sensible option.

Tip 02

Age is a virtue

Green rider + green pony = the wrong equation. My ponies are usually 8 to 16 - the age where they know their job and enjoy doing it.

Tip 03

Budget honestly

Factor in livery, feed, tack, transport, farrier, vet, insurance, lessons and entries. The pony is just the beginning. I'll happily walk you through realistic numbers.

Tip 04

Trust your gut

If something feels off - ask. If a seller pushes for a quick decision, walk away. The right pony is worth waiting for. Always.

Common questions

Everything else you might be wondering

Do you guarantee I'll find a pony in 12 weeks with Tier 2?

No — and I'd be suspicious of anyone who did. Some searches take three weeks, some take three months. The 12-week timebox is a commitment to my time, not a delivery promise. If we haven't found "the one" by week 12, we talk about whether it makes sense to step up to Tier 1, where I also source off-market ponies through my own network.

What if I want to buy privately, without your involvement?

You always can. The whole point of Tier 3 is to arm you with everything you need to go it alone with confidence. Many families use Tier 3 for their child's first pony and come back for Tier 2 when it's time for the more competitive next step up.

Do you take commission from sellers if I buy through you?

Absolutely never. My fee is what you pay for the membership. That is my only income from your search. If I ever accepted commission from a seller, my incentive would tilt in their direction and my advice would be worthless.

Can I upgrade or downgrade partway through?

Yes. Plenty of families start with Tier 3 and move up to Tier 2 or Tier 1 once they know how much support they'd like. Just let me know and we'll talk through how what you've already paid is taken into account.

What areas of the UK do you cover?

Everywhere. My network spans the whole of England, most of Wales, and reaches into Scotland via referrals. Most viewings involve some travel — I coordinate distance, direction, and clustering so you're not driving three counties for one pony.

How does payment work for Tier 2?

£250 to start, which covers 12 weeks of active searching and renews every 12 weeks until you find your pony. When you buy, the final fee is £250 or 2.5% of the pony’s price, whichever is higher.

Full FAQ →

Ready when you are

Start with a WhatsApp?

Every family starts with a WhatsApp. That's it — no obligation, no hard sell.

📱 Message Fiona Meet Fiona

Watersedge Club

We purchased a pony from Fiona that had belonged to her daughter, and found her to be knowledgeable, honest and incredibly helpful throughout. We really appreciated her genuine advice and would highly recommend her!

Natalia Spearman

Fiona has helped our family enormously to find our perfect ponies. She really takes the time to understand the level and needs of the rider before using her private network to match the perfect partnership. She makes herself very available to review videos after viewings and gives so much of her time and energy discussing each potential pony. She has an incredible eye for a correct pony which has saved us hours travelling to viewings and many pennies on expensive vettings. She’s a star and I recommend her to everyone I know looking to buy in the Wild West that is the current horse market.

Eve Wagner

Fiona is a wealth of knowledge, kind, friendly and professional. She held our hands through the whole process of finding our dream pony after an awful year of stressful viewings and wrong matches. She understood my daughter’s sensitivity’s due to being neurodivergent, honestly we couldn’t have done this without her. Thank you Fiona.

Rachel James

Fiona helped us buy my daughter's first ever horse. Her knowledge of horses and her understanding of what we needed was outstanding and I can honestly say made a rather daunting experience seem so easy. We couldn't have done it without her.

Jen Dixon

I have bought and sold a pony through Fiona. She’s super knowledgeable and genuine making the whole process seamless. Ensures correct match for both pony and rider. Would definitely recommend.

Jen Longmate

Fiona is absolutely amazing at matching ponies with children. She has such a wonderful understanding of both the pony’s personality and the child’s individual needs, confidence and riding ability. She clearly puts a huge amount of thought and care into every pairing, and it really shows. Having Fiona on board is incredibly helpful because she can cut straight through the overwhelming number of options and quickly filter out those that simply aren’t suitable. This leaves you with a carefully selected shortlist of ponies that are far more likely to be a genuinely good match, making the whole process so much easier, less stressful and more enjoyable. Her knowledge, experience and instinct for finding the right partnership are invaluable.

Edwina Peters

Fi was amazing at helping us find my daughter’s pony. She was so knowledgeable about the market and dealing with sales livery. She also helped in the first viewing by riding the pony herself and her daughters did too as we were quite far away. I highly recommend Fi and I would definitely use her services again.

Laura Mallinson

Producing ponies has truly been a lifesaver for me and my two daughters. Having never owned a horse before, everything has been a wonderful new adventure. Fiona welcomed us with open arms and helped us find our beloved little pony, George, who, despite his cheeky personality, has stolen our hearts ❤️. Throughout the entire process, Fiona was there every step of the way, offering guidance and support. I later decided to purchase Frank for myself—an elegant horse who was originally owned by Fiona and her daughter. She ensured that I was a good match for him, considering his sensitive nature and preference for calm vibes. We couldn’t be happier with both our boys and wouldn’t change a thing about them. If I ever decide to bring another pony or horse into our lives, I will undoubtedly go through Fiona again. Thank you so much! 🌟

Emma Looney

Fiona was recommended to me by a friend who had helped them find a star pony and Fiona was more than happy to help me with finding a new home for our much loved 12.2. Being based in the Isle of Man it’s hard for us to sell ponies into the UK and after some bad experience previously I needed someone I could trust! We discussed what home would suit our mare the most and after Fiona spent sometime with her, we found a change in discipline is exactly what she needed and Fiona worked hard and helped find the right home to see her train and settle in to a new direction. I found Fiona to be so lovely, caring always putting the pony first and extremely knowledgeable. We were regularly in touch with lots of messages, videos and photos which is a dream when trusting someone with your loved futbabies. 💯% recommend Fiona ! 🥰

Karen Black

Fiona is just brilliant at what she does . Spends so much time asking all the right questions when calling about a potential pony looking at videos and making sure the pony is the correct match for her client before they view. Then helps the buyer throughout there pony buying journey . Any one looking for help finding the perfect pony Fiona is the lady to call. Highly recommend

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