Bespoke
Pony Pairing with Fiona Clark
Pony Pairing with Fiona Clark
People first. Pony first. Compassionate & knowledgeable expert in the field of procuring ponies and horses tailored to the client’s needs and aspirations.
Never setting ponies, parents and jockeys up to fail.
UK, Europe & USA: 100’s of happy clients, 100’s well-matched ponies and horses.
The Fiona difference - no compromises
What sets Pony Pairing apart from every dealer, agent and marketplace.
“With my 30 years expertise, due diligence and extensive knowledge of the market, I still cannot magic up the perfect pony, however, I can help you from making an expensive mistake ”
Impartial by design
I'm not a dealer. My advice is built on 30 years experience and being a mum. My only agenda is your child's safety.
Always intentional, never crowded
I only take on a limited number of clients at any one time. No conflict of interest, no rushed decisions. For me it's personal.
Fifty ponies a year
On average 50 successful Pony Pairings each year My network is huge, my barometer is on point - and I make it my mission - "Never setting ponies, parents and jockeys up to fail".
A mum, first and foremost
Two daughters of my own. I've walked the road you're walking, know what nervous mums need to hear, and can spot a dodgy seller at ten paces.
“My currency is repeat business and referrals from families who've never regretted trusting me - and I intend to keep it that way.”
- Fiona
Monitor, maintain and manage.
From £250 guided self-service to fully-managed white-glove membership – pick the level of support that fits.
Guided Self-Service
Lost in a minefield of unscrupulous sellers and unsound ponies? Get a clear strategy to help you move forward and find your next family friend.
- 45-minute 1:1 call with Fiona
- Personal riding video review
- Step-by-step guides: approaching sellers, finding open-market hidden gems, asking the right questions & video requests
- Getting the right videos, with examples
- What the law says: private & dealer sales
- Purchase contract documents
- Next steps: vetting, transport, deposits, yard livery & what’s included (e.g. tack)
Expert-Supported Journey
Do you know what questions to ask sellers and what to look for in ground videos? Work together with Fiona, sharing her knowledge and barometer of the current market, with up to 4 on-market pony reviews a week throughout each 12-week period.
- Everything in Tier 3
- Personalised 1:1 with Fiona
- Fiona’s Fact Find
- Weekly check-ins & de-brief
- Create your wish list & discuss non-negotiables
- Review of on-market sales adverts
- Regular reviews of sales videos for soundness & suitability
- Tap into Fiona’s knowledge of dealers – the good, the bad and the ugly
- Previews of horses & ponies not yet on the open market
- Liaise directly with the seller
- Personalised review of up to 4 horses/ponies per week
White Glove Service
Time is precious – leave it to the expert. Fiona’s time and expertise searching the open market and her little black book, with unlimited pony reviews.
- Everything in Tiers 3 & 2
- Fiona’s time & expertise searching the open market
- Unlimited pony reviews
- Access to Fiona’s trusted network
- Access to Fiona’s little black book
- Daily check-ins where necessary
- Unlimited resources to view & review
- On-market & off-market pony sales
- Fiona and her team will go and see horses in person for you
- Works alongside your coaches & trainers
- Liaise & negotiate with the seller
Hello, I’m Fiona
30 years, one philosophy: honest ponies, kindly produced.
Two daughters and 30 years chasing ponies up and down the country. Pre-Covid I was that mum trailing miles to view mis-advertised, unsound, sometimes downright dangerous ponies. I’ve been fortunate enough to be small and brave enough to climb on myself, but I know most parents can’t and shouldn’t have to.
I set up Pony Pairing to be the service I wish I’d had. Unconnected to any particular vendor. Impartial. Never taking commission. My currency is repeat business and referrals from families who’ve never regretted trusting me – and I intend to keep it that way.
So far in 2026 I’ve matched 16 ponies. Last year, 47. My network is huge. My barometer is on point.
And my only rule is this: Pony first. Child second. Parent third. Always.
Your eight-step journey to the right pony
The structured process every actively-supported member walks through.
First WhatsApp
A warm hello and a quick two-way conversation about whether we're the right fit for each other. I'll ask about your rider, your budget, and your rough timeline. You'll ask me anything you like.
Discovery call
30-60 minutes on the phone. This is where I ask the questions no advert ever will - the goals, the fears, the family dynamics, what your instructor thinks, whether you're really ready for a pony at all.
Wishlist & profile
You complete three short online forms: rider profile, wishlist (heights, breed, temperament, discipline), and non-negotiables (deal-breakers, health flags, hard limits). I turn these into a working brief for the search.
Onboarding & retainer
Contract signed, retainer paid, welcome pack arrives with the guidance library credentials and my direct number. Your first 12-week period starts now.
Shortlist & review
Spotted a pony you like the look of? Send it straight over. Most of the ponies I review are ones you’ve found yourself - an advert, a sales video, a friend of a friend - and I’ll give you my honest opinion before you get your heart set on one. I’ll also add ponies from the open market and my private network that match your brief. I check the adverts and videos for soundness and suitability, ask the sellers the awkward questions, and tell you plainly which ones are worth viewing.
Viewing your shortlist
When a pony makes the cut, I book the viewing, coordinate with the seller and help you plan what to look for and what to ask on the day. Where your tier includes it, I or my team will go and see the pony in person for you.
Vetting & negotiation
Once you've found "the one", I coordinate the pre-purchase vet exam and sit in on it (by phone if remote, in person if local). I translate the vet report, flag any concerns, negotiate the price if there's cause to, and walk you through the paperwork.
Handover & aftercare
Delivery organised, arrival day supported, and my number in your phone for the settle-in weeks. Tier 2 members get 4 weeks of aftercare included. Tier 3 members have ongoing support baked into the membership for as long as you stay.
Currently on the yard
A rotating snapshot of ponies passing through my network right now. The best ones sell privately - my members see everything.
30 years of happy pairings
“Fiona found us the pony of our daughter's dreams. Her honesty and eye for the right match is something we've never experienced elsewhere.”
“Two ponies from Fiona and both have been rock-solid Pony Club stalwarts. She takes the time to understand the child, not just the rider.”
“The aftercare has been extraordinary. Fiona picked up the phone at 9pm on a Sunday. That's a rare thing in this world.”
Ready to start with a WhatsApp?
Nearly every family starts here. Send me a quick hello — tell me your rider's age and roughly what you're after. I'll reply personally, usually the same day.